The Masterminds Behind Breeze Mobile Banking

While the rest of the world waits with anticipation for the further launch of Breeze, the revolutionary mobile banking application that runs on iPhone from Standard Chartered Bank, people in Malaysia and Singapore are already reaping the rewards of this incredible new system. Although mobile banking solutions are rolled out by other banks, Breeze is unique in a multitude of ways.

Being able to reach around the world to connect with other people or companies, or to manage a business or finances online in a safe environment, have saved people in this busy society tremendous time, effort, and money. Although every aspect of the internet has proven to be a tremendous value, one in particular that has had a huge impact on individuals, but also business owners, is online banking and finance. Even this service has evolved over the years, allowing people today to use online banking in ways never before thought possible.

One reason mobile banking is so important to emerging markets has to do with a growing focus on unproductive uses that do nothing for the economy. For instance, if people looked at banks in the western world, they would quickly discover that the number one goal of most banks is to preserve, but also enhance employee wealth through a variety of innovations. While there is nothing wrong in rewarding employees and wanting to see them succeed, the number one focus needs to be on the customers and products such as mobile banking that would better their economy.

Ashnil Dixit was recently named as the “Breeze Person of the Month” for being among the members of the startup team who created the idea of this mobile banking application. However, he has played a key role in the product’s vision, as well as working closely with the bank’s IT specialists in getting the product to launch where it is currently being enjoyed. Of course, this application will soon be reaching markets in Hong Kong and India, as well as be offered on the iPad next month, followed by international markets. As Ashnil stated in an interview, the concept of Breeze was born after seeing some of the amazing banking and financial products coming from California’s Silicon Valley, specifically products such as Yelp and Kayak. After reviewing the details of these products, he was so impressed at how these vital offerings were actually made to be fun for the customer to use. It was then that he and others starting thinking this same concept could be used within the banking and financial industry.

Unfortunately, many banks offering mobile banking develop a system full of features they believe will boost the bottom line – profit. Standard Chartered Bank had a completely different mindset when it conceived, designed, and developed Breeze. This bank’s number one priority was to provide a mobile banking platform that customers wanted and would use. Therefore, intense customer research was performed and the result is a revolutionary product unlike any other.

As a part of the development process, Ashnil and other team members knew they needed a name that would best represent the product itself. Keep in mind that two of the many aspects of the Breeze mobile banking are its ease of use and plain language. Knowing the bank would be offering customers something fresh, an application with cool, calming colors, easy language, and seamless navigation, Aman, the Group Head of Remote Banking came up with the name one day while walking down River Valley Road.

Finally, other banks that offer mobile banking have found themselves in a dilemma of changing the structure, functionality, and features of their application based on changing and growing consumer demand. While Standard Chartered Bank realizes that it too will need to keep up with what customers want, because they started out with the focus being on customer demand, information that came directly from bank customers, their challenge will be on a much smaller scale.

Learn More about Internet Banking Service visit Breeze by Standard Chartered